Don't Set Your Car On Fire Please 🙏 | Boo Black Friday! 🫢 | An Audience That Keeps On Giving 🎁

❤️ What We Liked

If you’ve been on TikTok recently you may have seen the viral video of a woman showing off her Stanley Cup still full of ice, despite surviving her car exploding. The video alone racked up over 70 million views. 🤯

The best part is Stanley responded to this by gifting the woman a new car. Apart from this being a good news story, the metrics behind the viral video are exciting to anyone in marketing. 🚙

Long story short - it costs an average of $10 US to reach one thousand people on TikTok with an ad. Therefore, to reach 70 million people like the viral video did, Stanley would have had to spend $700,000. So really, Stanley should have given the woman two or three cars. 🤑

Check out this TikTok, where an analyst goes into detail about the effectiveness of viral UGC. 📈

📌 What We Saved

With the Black Friday weekend now over, amidst the sea of ads, one stood out to us at Content Smith. Vestiaire Collective, a major online second-hand clothing seller, released an attention-grabbing ad last week. 🧐

In contrast to the Black Friday buying frenzy, Vestiaire urged viewers to reconsider their purchases by portraying Times Square as drenched with fast fashion. 👗

Cleverly, Vestiaire also used to ad to ban fast fashion retailers like Zara and Uniqlo on their platforms. Very effective. This ad not only cut through the Black Friday noise but also left a lasting impression on viewers. 🫵

📮 What We Shared

Inflation's got everyone feeling the pinch, but guess who's still treating themselves? The younger crowd, that's who! Klaviyo has released its 2023 consumer report that questioned 3k consumers on how they are spending in the current climate.❓

And it seems Gen Z and millennials are all about that luxury life despite financial uncertainty. So marketers, listen up! Check out this report that dives into consumer's money moves, and how you can tweak your game plan for the holiday season. 🎄

Don't miss the details on people's economic feelings, spending plans, and holiday shopping strategies – it's the roadmap to winning this Q4. 🏆