Grid Check 📲 | Typos on Billboards? 🚫 | Corporate Resilience 💪

❤️ What We Liked

It seems Instagram is always listening to our requests, but not always acting on them. Well, in this instance, the Instagram Lords have answered! 🙏

If you’re ever umming and ahhing about whether a post or reel will match the aesthetic of your feed, you can now preview what said post will look like on the grid. 😍

This makes sticking to a brand guide so much easier. Check out this TikTok to suss the new feature. 📊

📌 What We Saved

At Content Smith we love a cheeky piece of copy. Our recent favourite use of copy has come from Specsaver’s latest campaign. ✍️

The famous tagline, ‘Should have gone to Specsavers’, has been rejuvenated with a fresh twist. The copy features ‘accidental’ grammar and spelling mistakes on digital billboards across Australia. 🇦🇺

Specsavers celebrated motto proves humour resonates highly in marketing campaigns, and should never be undervalued. 💚

📮 What We Shared

In the turbulent startup world of recent years, founders must contend with shifting workplaces, economic uncertainty, and wavering job security. 🏋️

So creating a resilient and tough workplace can be a real challenge for leaders. Mark Woodland, an ex-Australian soldier, and founder of two startups, wrote this article about the pivotal role of strong leadership in organisations. 👩‍💼

Check it out to read Woodland's three tips for success for green companies and the importance of robust contingency plans in today’s dynamic business landscape. 🌆