The brand that left social media 😟 | How businesses are spending their marketing budgets 💰 | What you need to know about paid ads 💻

❤️ What We Liked

Adworld recently held a conference and The Digital Picnic did a superb job of recounting some very interesting takeaways. From AI to UCG, this post is a bite-sized update on everything you should know about paid advertising in 2023.

Flick through the carousel here! 🧐 

📌 What We Saved

As we approach the end of the financial year, most businesses are beginning to recalibrate their marketing budgets. So, let this Klaviyo article share some insight on how e-commerce businesses are spending their cash. 💰

📮 What We Shared

Sometimes, the best social media presence a brand can have is none at all. Lush Cosmetics has ceased using social media in the way virtually every other cosmetic brand does. Instead, the brand shut down their Instagram and Facebook pages in November 2021 after determining it wasn’t the best place for its customers, to be. Now, these accounts simply ask their audience to 'be somewhere else'. The posts sharing the CTA are captioned: 'Whether that’s in a bath with a good book; taking some me-time with a facemask and a cuppa; or simply getting outside for some fresh air, we’re encouraging our customers to stop scrolling and be somewhere else instead.' 🛁

Read this fascinating Forbes article surrounding the business's (perfectly on-brand) decision here and be sure to let us know what you think! 🤔