Is influencer marketing actually worth it? 🤔 | Increase your IG reel views 📱| Your guide to Meta ads 🗺️

❤️ What We Liked

The easiest way to convert Instagram story views into reel views? THIS hack, shared by Social and Staple! 💡📱

📌 What We Saved

Implementing targeted advertising on Meta has been proven to be increasingly successful (by us 😏). But since Meta just LOVES changing up formatting options (every second week 🥲), it can be tricky for time-poor business owners to keep up. So, this article, mapping out all of the possible Instagram ad formats, is a lifesaver! 🛟

Not sure whether to format your ad as a video, carousel, story, static, 'collection' or 'instant experience'? See the clear and colourful infographic here! It's sure to clear up any confusion. 🥳

📮 What We Shared

Influencer marketing... is it actually worth it? 🤔🤳🏽

Well, this week, Social Media Today did some investigation 'beyond the likes'. They delved into whether collaborating with influencers was worthwhile for businesses in terms of their return on investment (ROI). The results might surprise you... give it a read here!