Campaign asks you to Shut Up 🤫 | Emoji takeover 😀 | Digi posters? 💻

❤️ What We Liked

At Content Smith we love innovation in marketing, especially in the digital space (we are a digital marketing agency after all.) 

That’s why we have to mention this exciting new way of storefront marketing. Transparent LED Film is being utilised for digital signage, and we think it’s definitely going to overtake physical decals and posters. 💿

Not only is it more sustainable, but it’s means brands can get more creative with their campaigns. Win-win. ♻️

📌 What We Saved

As social media experts, we’re always on the lookout for the next marketing trend that’s going to help our clients increase engagement and click-through rates. 📈

Everyone is so familiar with the meme format that it's become the ABCs of our digital lexicons. But the more brands use viral memes as part of their strategies, the harder it becomes to stand out on their feed. 🥇

But don’t worry, this piece in DTC has a solution. Emojis! Yep, memes are out, and emojis are in! Check out the article to see how emojis were tested in paid ads - the results will 🤯

📮 What We Shared

Looking for some campaign inspo? Look no further than this genius move by Motor Neurone Disease Association, where the CTA was tagging an employee you’d like to see talk less in the office. 🤐

Motor nuerone diseases often result in speech impairments, so this is an interactive, clever and cheeky way to raise awareness for a devastating disease. With spicey campaigns, there’s always a risk of receiving backlash. But for Motor Neurone Disease, a brand that’s working in a space that requires urgent action, it’s fair to say this campaign has paid off. 🫡