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How to get more testimonials for your business

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Testimonials are one of the best ways to get social proof.  They help to build trust, attract customers and increase conversions. Google reviews can help businesses improve their local rankings, i.e, local results that appear for people who search for businesses and places near their location such as “restaurants near me”.

91% of millennials trust online reviews as much as friends and family (1) and 72% of customers won’t act until they read some reviews (2). The question is, how do we ask for reviews without sounding pushy? Here are our top 5 ways to get more testimonials.

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What social media platforms are right for you?

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When you’re busy running your business, finding time to be active on every social media platform can feel like an impossible task.

More importantly, it can be an ineffective use of your time. Instead of spreading your resources thin; focus your efforts on one or two key platforms.

The question is, how do you choose the right ones?

Where is marketing heading? The top digital marketing trends for 2019.

Where is marketing heading? The top digital marketing trends for 2019.

Marketing is progressing towards brand-driven storytelling rather than simply listing attributes of products.

Building your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to connect with your ethos, values and history. Companies that create compelling narratives can influence customer perspectives.

eCommerce Marketing promotions to make the most out of the silly season

eCommerce Marketing promotions to make the most out of the silly season

Australians spent a collective $11 billion on Christmas presents last year (1) and will most likely continue to spend big during Christmas in 2018.

It’s not surprising that the time leading up to Christmas is the busiest of the year for the retail industry. However, with everyone competing for the attention of Christmas shoppers, it can be hard to know the best way to cut through the noise and attract customers.

The following is 10 tried and tested ideas for making the most out of the silly season.

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View fullsize Welcoming 2021 with excitement and hope. We’re easing back into the work week after taking some time out of town. Here’s to a better year ahead! P.S. Are you back to work or still enjoying a summer break?
View fullsize Can you believe we made it to the end of 2020? 😅 The team at Content Smith achieved some fantastic results both professionally and personally. Thank you to the wonderful suppliers and service providers we've collaborated with during the most challenging times for many brands. We're grateful to be able to partner with some amazing humans who are so talented in their field of expertise. To our amazing clients who stuck with us, supported us and encouraged us. Because of you, not only did we stay in business but we grew exponentially during a global pandemic. And to everyone else who supported our team members - friends and family, thank you for all that you do. 🙏🏼 Super proud of what Content Smith achieved in 2020. I have some bold plans for this business in the new year, and I look forward to sharing the news with you soon. Stay safe during this holiday season and Merry Christmas 🎄 🎁 Peace out ✌🏼 P.S. While we enable the out of office notifications on our computers,