Stephanie

What you need to know about TikTok

TikTok is the shiny new social media platform on the scene. Founded by billionaire Zhang Yiming, and owned by Beijing tech conglomerate ByteDance, TikTok lets you watch, create, and share videos easily on your phone. It’s funny, sometimes cringe-worthy, and proven addictive. [I often find myself having this sudden urge to dance when a song that’s trending on TikTok is played on the radio.]

The rise of TikTok has made us ponder some valid questions:

  • Is TikTok only for kids?

  • Will TikTok replace Instagram?

  • Is TikTok safe?

  • Is it worth my business having a presence on TikTok?

  • And how does TikTok work?

Read on to find out what you need to know about the new kid on the social media block.

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What you need BEFORE you start using Facebook Advertising

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Our Handbook to achieving Facebook Ads success is ready for you! This is NOT a guide to help you create Facebook ads and develop a paid advertising strategy. That's right, it's a little different.

Our handbook will help you check if all the key digital marketing elements are in place BEFORE you roll out your Facebook ads campaigns so you achieve the ROI you aim for.

This is something I go through with my social media management clients. New clients want to be able to retarget ads to increase web traffic and leads for their business. While these are great objectives to have, any paid advertising strategy will fail if a few key elements in your digital marketing stack are not optimised. We share these with you in our Handbook.

Content Smith named in 100 Best B2B Service Firms in Australia by Clutch

Content Smith was awarded a spot as a Clutch Leader - a list of the leading B2B service providers in Australia for 2020!

“We’re thrilled to be listed #32 under the Advertising and Marketing category. This is a great way to start 2020 and appreciate our past and current clients for their amazing partnerships over the last few years,” said Content Smith Founder Stephanie Waters.

Biz for Bushfires Online Auction

This week we’re supporting #BizForBushfires Online Auction to raise funds for bushfire relief.

Check out airauctioneer.com/bizforbushfires to bid on our Social Media Health Check. We’ve banded together with a group of conscious businesses who care deeply about the impact of our national bushfire disaster, so we’re donating products and services to raise much-needed funds. Along with us, there are over 55 other businesses donating services across marketing, strategy, leadership, digital, photography, branding, personal wellbeing and even office style!

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Marketing Trends You Need to Know in 2020

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As a digital marketing agency working with successful businesses and individuals, we have seen firsthand how being ahead of the curve can help you gain better leads with less investment.

For example, the first adopters of Facebook and Instagram had an advantage in building an organic following compared to today.  

As the world becomes more cluttered, businesses need to stand out from the noise. By staying on top of the trends, you can reach more customers, more efficiently and effectively.

Here is our summary of the top 6 marketing trends you need to know about in 2020.

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Tips to make Facebook Ads work

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Facebook Advertising can feel daunting when you’re a business owner juggling a million different tasks. If you’ve tested the waters before and didn’t get much value out of it, don’t despair! We chat with Facebook Ads specialist Veena Gandhi and find out her tips to make this marketing channel work for you and your business. She also shares how eComm retailers can maximise their efforts during key sales periods like Christmas.

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How to make the most out of your personal branding photoshoot

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All the variety, all the charm, all the beauty of life is made up of light and shadow. 

– Leo Tolstoy

Like yin and yang, every small business needs a quality photographer. Whether it’s staff headshots, product photography or content for social media; content is king.

As a digital marketing agency, we know the impact of good quality content firsthand. This is where Courtney King comes in.

@contentsmith on Instagram

View fullsize We’re hiring! Are you a senior marketing professional who has worked in digital marketing, and had experience working in agencies? We have an excellent new opportunity for a senior digital marketing and paid ads specialist to join this growing digital marketing agency. Read more or apply for the role via the link in our bio.
View fullsize Xīn Nián Kuài Lè! Happy Lunar New Year! Wishing you all happiness, good health, wisdom and prosperity during the Year of the Ox 🎊🧧
View fullsize How are you choosing to spend it? ✨ #mondaymotivation #healthyhabits
View fullsize On location in Flinders for @ballettonet. #waybackwednesday
View fullsize Welcoming 2021 with excitement and hope. We’re easing back into the work week after taking some time out of town. Here’s to a better year ahead! P.S. Are you back to work or still enjoying a summer break?
View fullsize Can you believe we made it to the end of 2020? 😅 The team at Content Smith achieved some fantastic results both professionally and personally. Thank you to the wonderful suppliers and service providers we've collaborated with during the most challenging times for many brands. We're grateful to be able to partner with some amazing humans who are so talented in their field of expertise. To our amazing clients who stuck with us, supported us and encouraged us. Because of you, not only did we stay in business but we grew exponentially during a global pandemic. And to everyone else who supported our team members - friends and family, thank you for all that you do. 🙏🏼 Super proud of what Content Smith achieved in 2020. I have some bold plans for this business in the new year, and I look forward to sharing the news with you soon. Stay safe during this holiday season and Merry Christmas 🎄 🎁 Peace out ✌🏼 P.S. While we enable the out of office notifications on our computers,