Here we go again. What have you learnt during the first lockdown period? How we use our time in Lockdown 2.0 can make a difference in our health.
10 reasons why content marketing is important for your business
We know that there are about one hundred and one things you should be doing for your business, right? But how do you know which direction to focus your time, energy and budget? You can’t do ALL of them (just trust us, it’s not a good idea!)
So we wanted to cover one of the basics when it comes to marketing your business.
6 ways to keep marketing your brand during COVID-19
Businesses worldwide are taking a catastrophic hit during the COVID-19 hit.
As a knee jerk reaction, businesses may be inclined to drastically decrease marketing spend, reactionarily pivot their core marketing strategies, or cut out their marketing initiatives entirely. This could be a mistake.
Sticking to long-term marketing strategies that work is the key here. Research has shown that brands who not only stick to their marketing efforts but actually increase them in recessionary periods, come out on top, both during the economic downturn and the boom that follows. In addition, studies indicate that companies who lowered ad spend during a recession saw sales and income fall by 20-30% over the next two years as a result.
However, remaining consistent, and making small adaptations to long-term marketing strategy is no easy task.
We have rounded up 6 tips to continue marketing your brand during the COVID-19 crisis.
JobKeeper: I get the financial side…but what are my other obligations?
This week on the Journal we chat with HR specialist and Director of Armadillo HR Carly Amando. After 17 years in the corporate world, she decided she wanted to share her knowledge with other SME's. She is an operationally-focused certified HR professional that can help create realistic and practical people solutions for your business. She has a proven track record in recruitment, industrial relations, employee relations, outplacement and much more!
If you’re like the other biz owners out there, you probably have questions about JobKeeper. Carly shares her thoughts and advice on some frequently asked questions about how business owners and managers can manage JobKeeper and their teams during this state of emergency.
Tips to make Facebook Ads work
Facebook Advertising can feel daunting when you’re a business owner juggling a million different tasks. If you’ve tested the waters before and didn’t get much value out of it, don’t despair! We chat with Facebook Ads specialist Veena Gandhi and find out her tips to make this marketing channel work for you and your business. She also shares how eComm retailers can maximise their efforts during key sales periods like Christmas.
How to make the most out of your personal branding photoshoot
All the variety, all the charm, all the beauty of life is made up of light and shadow.
– Leo Tolstoy
Like yin and yang, every small business needs a quality photographer. Whether it’s staff headshots, product photography or content for social media; content is king.
As a digital marketing agency, we know the impact of good quality content firsthand. This is where Courtney King comes in.
How to get more testimonials for your business
Testimonials are one of the best ways to get social proof. They help to build trust, attract customers and increase conversions. Google reviews can help businesses improve their local rankings, i.e, local results that appear for people who search for businesses and places near their location such as “restaurants near me”.
91% of millennials trust online reviews as much as friends and family (1) and 72% of customers won’t act until they read some reviews (2). The question is, how do we ask for reviews without sounding pushy? Here are our top 5 ways to get more testimonials.
