Content Smith has appointed Jacinda Fermanis as Senior Digital Strategist!

Jacinda joins after a period of freelancing and working for M&C Saatchi and TBWA/Worldwide, where she spent time as a Senior Strategist on digital marketing campaigns for brands, big and small. Over the course of her career, Jacinda has gained both client and agency-side experience and worked with brands including Lenovo, CBA, Big W, George Weston Foods, Westpac, CSIRO, Macquarie University, Pepsico, Amazon Australia and Revlon.

Jacinda will be leveraging her experience in strategic digital marketing and paid advertising to work across Content Smith’s clients, which include Murray River Organics, Cynch, Bassil Creations, Melbourne Boomers and the City of Melbourne’s Office of the Lord Mayor.

Content Smith’s managing director, Stephanie Waters, says, “To have Jacinda join the team is exciting for us and our clients. Jacinda brings her strategic digital marketing background and all of the wisdom from her time working in Sydney with some of Australia’s largest and most highly regarded brands.

“As strategists that work across corporate and consumer sectors, to have this incredibly talented woman join the team is wonderful, and I’m looking forward to what 2021 will bring.”


“Content Smith is a great example of an agency that delivers on both consumer experience and commercial success for their clients. It’s incredibly exciting to be joining them as they expand their already impressive track record of growth, innovation and impact,” says Jacinda.

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If you need help to manage the digital marketing for your brand or upcoming campaign, please contact Jacinda at jacinda[@]contentsmith.com.au.