Content Creation

Content creation seems to be the marketing buzzword of the moment. This may be because anyone with a smartphone and internet access can curate an Instagram page, write a blog, or upload photos. But the truth is that good content (that is - content that adds value to your customer’s lives and that they want to see) is if not the most, then one of the most valuable digital marketing assets you can have.

Digital content produced by your business is an easy way to generate brand awareness, build trust with your audience and strengthen the position of your brand within your industry.

Be it a well-written blog post that you make into a lead magnet or a beautiful flatlay image; developing good quality digital content has never been more important for your business.

Our content creation service can include:

Strategic blogging and website copy. We can create written content for your website on a weekly, fortnightly or monthly basis. If you’re launching an eCommerce website and need help crafting compelling product listings, we can help too.

Creative copywriting for social media. We will craft creative social media posts on a regular basis, with a view to increasing engagement and reach across your chosen platforms, ultimately resulting in increased brand awareness. All posts created by our team are designed to represent your brand. We plan all social media content for your brand at least two weeks in advance to allow for an approval/editing process.

Email campaign management. Your email list is your asset. We can help you grow your email list and nurture your customer relationships with click-worthy content that can boost your website traffic and lead generation.

Website development. Need to update your online copy and images? Or do you need a website refresh to improve inbound traffic and conversions? As a Squarespace Circle member, leave it to us to build a responsive and engaging website.

Image library creation. To maintain a strong brand online you’re going to need a library of high quality, engaging imagery that’s on brand. As part of our image library creation service we can supply you with a mix of styled product/lifestyle photographs, aspirational images, stock images and branded quotes each month.

Video library creation. Since 2018, video content is an important part of any digital strategy and it doesn’t have to be very polished so there are no excuses not to try it! As part of our video library creation service, we can supply your business with a mix of short social media videos, including boomerangs and GIFs. Longer videos can be created upon request.

Monthly recommendations. Content Smith will suggest improvements to the content marketing strategy to ensure maximum engagement and reach for your business.

content-smith-stephanie-waters-content-creation.jpg

"Working with Steph is so refreshing and I always look forward to working with her. I love Steph’s fresh approach, understanding of online marketing and social media, and professionalism. I would certainly recommend her to clients."

- KATE HILL, FOUNDER & DIRECTOR, KATE HILL FLOWERS