Copy of Sally Capp Story (1).png — Austrade Landing Pads

Content Creation and Display Banner Ads

Setting the Scene

The Australian Government’s Landing Pads program helps market-ready startups and scale-ups to take their business global.

Austrade currently manages five Landing Pad’s located in Berlin, San Francisco, Shanghai, Singapore and Tel Aviv.

To help increase the number of applications we developed impactful online banner creative to assist Austrade in running a digital campaign, that included a homepage buyout of Smart Company’s website. We also crafted strong headlines, content (tile content) and call to actions, used for several banner adverts.

Solution

Austrade Content Smith (1).png — Digital Banner ads

Banners appeared across the Smart Company’s homepage and the half page banner appeared on the partner content article pages.
We aligned our designs with Austrade’s extensive branding guidelines and produced two sets of digital advertising banners.

Social Media creative

Social tiles in different sizes were also designed for LinkedIn, Facebook, Twitter and Instagram.

““It has been a great pleasure working with Stephanie and her team to produce digital content/assets for our Landing Pads initiative at Austrade. The Content Smith team offered what we needed, they are switched on, creative and very professional.

We are happy with the end products and will surely engage the team again in future projects. Huge thanks to James from Video Why for connecting us to Stephanie. We will definitely recommend Content Smith to our network.””

— Minh Cao, Advisor, Digital Technologies, Austrade